Developed new world-wide indirect channel strategy for a computer hardware and software provider. Assignment benchmarked “best practice” indirect and telemarketing firms around the world to identify opportunities for “best practice” channel development and execution.
Developed Series B funding and marketing strategy for a wireless technology company. Effort included extensive market research, including convergence strategy for global wireless and financial services markets.
Determined market opportunity for electronic inspection of oilfield tubulars. Both conventional and “heavy oil” segments of U.S. oil market were studied to determine product and service opportunities in nondestructive examination (NDE). Recommendation of not entering this market eight months prior to onset of major oilfield recession.
Developed market launch strategy for mid-range product line. In-depth investigation of Customer requirements was conducted to determine both product requirements, as well as, channel preferences. Market launch strategy included “selling messages” against major competitor product types.
Developed new product line strategy for technical software provider. Strategy focused on “rationalizing” legacy offerings versus products based on new architecture. Customer transitioning strategies were developed to move legacy Customer base to new product in minimal time period.
Develop market strategy for new PC-based software product. Investigation into new channels and price points was conducted. Final market strategy included all marketing launch activities including financial model for funding.
Developed product and technology strategy for electronic transmitter manufacturer. Sensor technologies such as piezoresistive and capacitance were analyzed for new product core technology. Based on technology recommendations, product definition and market strategies were developed.
Health Electronic Device
Developed complete market launch strategy for medical device startup. Strategy included market analysis of all segments, value propositions across segments, Customer profiling, marketing organization, sales organization, product collateral definition, product line definition, and channel definition (including internet introduction).